Built by Operators, Powered by Marketers — Engineered for Sustainable Virality
We grow restaurants with strategy, relevance, and results. Not short bursts of hype — but systems that compound over time.
Let's Talk Growth
What We Do
TWS is a strategy-first growth consultancy for F&B brands. We bridge business strategy with creative execution to drive measurable, sustainable results. Our approach combines consulting rigour with creative innovation, delivering systems that transform short-term visibility into long-term brand equity.
Brand Strategy & Positioning
Define your brand's direction, identity, and differentiation. We establish clear positioning that resonates with your target audience and sets you apart in competitive markets.
Menu & Product Consultation
Align offerings, pricing, and story to drive profitability. Our operators understand how menu engineering impacts both perception and bottom-line performance.
Content & Campaign Strategy
Create trend-driven, story-led content that stays relevant. We craft narratives that capture attention and build lasting connections with your community.
Performance Marketing
Scale reach and revenue through full-funnel systems. Data-driven campaigns optimised for conversion, retention, and sustainable growth metrics.
PR & Influencer Strategy
Build reputation through the right voices. Strategic partnerships and media relations that elevate your brand's credibility and cultural relevance.
The TWS Growth Flywheel — Strategy That Compounds
Real restaurant growth isn't built on campaigns — it's built on systems. Our Growth Flywheel transforms short-term virality into long-term brand equity, creating momentum that accelerates over time. Each element reinforces the others, driving sustainable results that compound quarter after quarter.
This isn't linear growth — it's exponential. Each rotation of the flywheel builds on the last, creating compounding returns that traditional campaign-based approaches simply cannot achieve.
We're Not an Agency. We're Your Restaurant's Growth Partner
Agencies sell marketing. We build business growth. TWS operates like an extension of your leadership team — aligning marketing, menu, and operations for compounding success. Our approach integrates strategic thinking with operational reality, ensuring every initiative drives measurable business outcomes.
We sit at your table, understand your challenges, and co-create solutions that work in the real world of hospitality operations.

We don't sell campaigns — we build momentum. The difference is in our mindset, our methods, and our measures of success.
The Difference Is in the MINDSET
Understanding how we work differently matters. Traditional agencies optimize for output; we optimize for outcomes. This fundamental difference shapes everything we do — from how we measure success to how we structure our partnerships.
Impact That Speaks for Itself
We don't sell creativity — we deliver measurable growth. Our results demonstrate the power of strategic, sustained effort. Each partnership showcases how operator insights combined with marketing precision creates transformative outcomes.
Ce Soir
Full reservations 2 months in advance. Michelin Guide recognition and national press coverage within 6 weeks of launch. Strategic positioning and integrated PR created unprecedented demand.
Ember Woodfire Grill
1M+ organic reach. Fully booked within 14 days. Viral video campaigns and strategic content delivered 300% follower growth in 1 month, translating digital buzz into sustained bookings.
Under Der Linden
3× engagement. 2× spend per visit. Rebranded into one of Singapore's most photographed cafés through strategic visual identity and community-building initiatives.
How We Work — Strategy in Motion
Our process is designed for clarity, collaboration, and compounding results. We don't believe in black boxes or mysterious methodologies. Every phase is transparent, measurable, and built on operator expertise combined with marketing precision.
01
Discovery & Strategy
Deep dive into your brand, market, and business model. We analyse competitive positioning, operational realities, and growth opportunities. This foundation ensures every subsequent decision is rooted in strategic clarity.
02
Blueprint Design
Create your long-term growth system. We map the customer journey, define key metrics, and design integrated campaigns that work across awareness, conversion, and retention. Your growth flywheel takes shape here.
03
Execution
Content, paid media, and PR rolled out with precision. Our operator background means we understand implementation constraints. We execute with excellence whilst adapting to real-world hospitality dynamics.
04
Measurement & Optimization
Analyse, optimize, repeat. Continuous refinement based on performance data ensures your growth system improves over time. We track what matters: revenue, customer lifetime value, and sustainable momentum.
Built by Operators for Operators
The TWS Difference: Real Experience
TWS was founded by Ernest, a hands-on restaurant operator who still runs and scales one of Singapore’s most recognisable F&B groups today.
He grew a single heritage outlet into a multi-outlet brand with a full-functioning central kitchen, diverse revenue streams — from retail and catering to ready-to-cook and e-commerce — and a deep understanding of what it takes to run a profitable F&B business end-to-end.
That operator DNA defines how TWS thinks.
Every strategy we design is rooted in real-world F&B operations — from manpower and menu engineering to supply chain and scalability.
We understand what margins look like, how kitchens work, and where marketing can truly move the needle.
With a deep network across Singapore’s F&B landscape and a passion for strategic growth marketing, storytelling, and content-led virality, Ernest brings the rare combination of operational mastery and marketing instinct — bridging the gap between business reality and brand potential.
Who We Work With
We partner with ambitious F&B and hospitality brands ready to move beyond campaign-based thinking. Our ideal clients are founder-led businesses and established operators seeking sustainable growth through strategic clarity and execution excellence.
Independent Restaurants
Chef-driven concepts and founder-led venues looking to build brand equity and fill tables consistently. You've mastered operations — now let's master growth.
Multi-Site Operators
Restaurant groups scaling from 2-10 locations who need cohesive brand strategy and performance marketing systems that work across properties.
Hospitality Brands
Hotels, cafés, and lifestyle venues seeking to elevate their F&B positioning and drive direct bookings through integrated marketing strategies.
If you're serious about growth — not just visibility — we should talk. We work with partners who value strategy, measurement, and long-term thinking over quick wins and vanity metrics.
Let's Build Your Next Growth Chapter
We don't run campaigns. We build brands that compound — in value, visibility, and demand. If you're ready to transform short-term tactics into long-term systems, let's start the conversation.
TWS Branding — Strategy-first growth for Singapore's most ambitious F&B brands.